CI

CI Concept

Definition of Symbol

Symbol Logotype

Atlantic Integrated Freight CI


Signature System

Atlantic Integrated Freight's logo is a typical symbolic representation of CI system.
Therefore, you must accurately use the logo according to the itemized regulation as
exemplified on the manual to deliver the image of Atlantic Integrated Freight properly.
This is the most important aspect of Atlantic Integrated Freight's identity and therefore
must be uniformly used. The Atlantic Integrated Freight's signature is in English, regardless
of region. The horizontal type of signature is recommended. The vertical type is only used
if there is a space restriction.

Horizontal configuration

Horizontal configuration

Color System

Specific color is the fundamental color, but 4-color printing is also possible depending on
the medium.
Minimal differences in the color can occur due to the printing method, ink concentration
and paper quality, it is important to maintain the optimal condition to achieve the proper
color.

Main Color

Turquoise Blue

PANTONE 306 UP

CMYK 74/0/11/0

RGB 0/188/221

WEB 00bcdd

Ultramarine Blue

PANTONE 274 EC

CMYK 100/100/7/38

RGB 29/23/96

WEB 1d1760

Black

PANTONE Process Black EC

CMYK 0/0/0/100

RGB 35/31/32

WEB 231f20

Sub Color

Sky Gray

PANTONE Cool Gray 6 EC

CMYK 16/11/10/26

RGB 165/169/173

WEB a5a9ad

Orange

PANTONE 165 EC

CMYK 0/72/100/0

RGB 243/107/33

WEB f36b21

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